What you'll learn
Understand why growth has become the top priority for organizations in the age of AI and digital transformation.
Recognize the major shifts in customer behavior and how they are reshaping marketing, sales, customer experience, and business strategy.
Identify the core components of a modern Growth Engine, including strategy, data, technology, AI, customer experience, and execution.
Understand the concept of Growth Engineering and how it differs from traditional marketing and digital marketing.
Why you should attend
This session is designed to change the way you think about business growth. By the end of this session, you won't just see marketing differently—you'll understand how strategy, technology, AI, data, and customer experience come together to create sustainable growth in any organization.
More about hosts & guests
Digital Growth and Marketing Technology leader with 17+ years of extensive experience driving customer acquisition, performance marketing, CRM transformation, and digital banking initiatives within the media, banking, and financial services sectors.
Proven track record in leading high-impact digital campaigns, optimizing acquisition funnels, scaling social and performance channels, and aligning marketing technology with business growth objectives.
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