What you'll learn
Take a survey through its full lifecycle, defining the decision, designing, piloting, fielding, and reading what comes back.
Structure a survey that holds together: intro, flow, length, and close, not a pile of questions.
See the survey from the respondent's side, what makes someone open it, keep going, and actually finish.
Design for honest answers: how anonymity, framing, and where you place a question change what people are willing to tell you.
Make responding worth it, write an intro and set a length that earn the effort you're asking for.
Why you should attend
Surveys are the most-used and most-misused method in research, because they look simple. The hard parts are invisible — they live in the phases before you write a single question, and in the experience of the person answering.
We'll walk a survey end to end from your side: defining the decision it has to inform, designing it, piloting, fielding, and reading what comes back.
And from theirs: the invite, the intro, the first question, and every point after where someone can drift into a careless answer or leave.
Running through both is the question that matters most — how do you get someone to answer honestly? Real anonymity, framing that removes the pressure to look good, an honest way out of every question, and what quietly destroys honesty without you noticing.
More about hosts & guests
Hi, I'm Youssef!
I'm a passionate UX researcher and User advocate who's spent the last 5 years helping teams deeply understand their users and make smarter product decisions.
After years of working across startups and product teams, I’ve learned that doing great research isn’t just about asking the right questions — it’s about knowing what to do before, during, and after the research.
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