Identify which AI skills are worth investing in now.
Build an AI-assisted design workflow tailored to your work.
Make faster decisions about when to design, prompt, prototype, or code.
Don't get hooked up to tools, understand how they work instead.
Designers often get lost in what to do with their skills and the fear of how AI would replace them.
Burnout rates are higher than ever before; individuals find themselves doing more with not much better quality
This session is for designers, product owners, and anyone working in technology. The true value of design partnerships goes far beyond creating beautiful interfaces—it lies in strengthening the design thinking process to drive innovation, accelerate product development, and gain a competitive edge.
You'll learn how AI Design Engineering enables rapid iteration, faster experimentation, and quicker validation with customers, helping teams move from ideas to impactful products with greater confidence.
I am a Co-founder of Zomra and Growth Product Designer with nearly a decade of experience across SaaS, fintech, and ed-tech in the MENA region. I co-founded Zomra and have spent the last few years at the intersection of design, growth, and AI, building and shipping products myself using the same AI-native workflows.
Check out my website from here:
https://amrshawki.io/
I’m a UX leader, educator, and builder with 20+ years of experience shaping digital products, leading design teams, and turning complex challenges into clear, scalable experiences. I now help designers and organizations adopt AI-powered workflows with greater confidence, structure, and impact.