What you'll learn
Business Metrics
Learn how to explain design impact clearly.
Why you should attend
Because great design work is not always enough.
You can improve the journey, simplify the flow, reduce friction, and create a better experience, but if you cannot explain how that work supports the business, it can still be treated as “nice to have.”
This session helps designers close that gap.
You’ll learn how to speak the language of business without losing your design voice. You’ll understand how to connect your work to revenue, retention, efficiency, customer satisfaction, and NPS. You’ll learn how to tell clearer stories about design impact, make stronger arguments with data, and show why design deserves investment.
This is for designers who want to move beyond explaining what they made.
It is for designers who want to explain what changed because of what they made.
Attend if you want to be more confident in stakeholder conversations, more strategic in product discussions, and more credible when making the case for design.
Session requirements
**Basic Design Experience** You should have some experience with UX, product, service, or digital design work.
More about hosts & guests
Hi, I’m Daria a design leader with over 18 years of experience, educator, and systems thinker dedicated to turning complexity into clarity through strategic, impactful design.
I lead Enterprise Growth design at Miro, creating secure, compliant AI experiences that help large organizations adopt AI with confidence. My work blends UX, regulation, and business strategy to drive trusted enterprise solutions.
Previously, I led UX at AWS, built startups in Japan and New Zealand, consulted at McKinsey, and earned an MBA to deepen my business-design connection.
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