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Why AI can now build a full design system in days, and why it will still fail
The exact split between what AI handles and what only humans can: ownership, governance, alignment, and intent
The six questions every team skips, and how each unanswered one becomes a future failure point
What governance actually means in practice: who owns it, who decides, how it evolves.
In this free session, we'll go through the real patterns that kill design systems in real teams, and what the ones that survive have in common.
AI has removed the technical barrier. You can now build a token architecture in a day, a component library in a week, a fully documented variable-bound system faster than ever. And it will still fail. Not because the components were wrong, because nobody answered the questions that actually matter: who owns this after it launches, who decides when something gets added, what happens when Figma and code drift apart.
This session is a preview of the Design Systems & Design Tokens Masterclass (Round 3) on Zomra, the only bootcamp that covers both sides: the technical build and the human decisions that determine whether it lasts.
I'm Ismail, a Design System Manager at du, one of the UAE's biggest telecom operators.
My day-to-day is token architecture, component governance, multi-brand systems, and the unglamorous work of keeping a design system alive and adopted across dozens of teams.
I've been building design systems for years. Not writing about them - actually building them, maintaining them, and fighting for them.
I started teaching because I kept seeing talented designers hit the same wall - they understood the concept but had never actually built a system end to end. Never dealt with the naming decisions, the governance questions, the "what do we do when the dev team ignores the tokens" conversations.
That's what the bootcamp is about. Not theory. The real thing.
150+ designers across 15+ countries have gone through it. 200+ hours of live instruction. And every cohort, I'm teaching the same frameworks I used that week