How to turn research into clear product bets using AI
How to identify real opportunity gaps using AI
How to frame a market properly (TAM / segments / trends) using AI
How to connect users signals to market insights to identify strong product opportunities using AI
How to use Cursor + Firecrawl MCP + Perplexity MCP to frame strong product decisions
you should attend this session because it teaches a practical skill that most universities don’t cover: how to turn market research into real product decisions using AI. Instead of running random prompts, you’ll learn a structured workflow in Cursor to properly frame a market, analyze competitors, identify opportunity gaps, and translate insights into clear product bets. You’ll also understand where AI can mislead you, a critical skill in today’s AI, first job market. Whether you're aiming for product management, consulting, startups, or strategy roles, this session gives you a repeatable, real-world framework you can immediately apply in your job, internships, graduation projects, and interviews — especially within the MENA context.
Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.
She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.
Currently, she serves as a Product Leader at AWS and is the co-founder of Rituals.pm, a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.

Rituals.pm is a space to grow as a product thinker, in Arabic, with global standards.