Research Like a Pro: UX Research from Discovery to Decision
Research Like a Pro: UX Research from Discovery to Decision
New to UX research? This cohort takes you from zero to confident. You will learn the methods, frameworks, and hands-on practices that let you understand users deeply and influence product decisions with evidence, not assumptions, including how to use AI to work faster and smarter at every stage of the research process.
What you'll learn
Construct end-to-end research frameworks, including defining research questions, participant screening, and logistics.- Transforming user insights into actionable strategies that drive measurable business impact.
- How to set clear research goals aligned with product needs
- Method selection and proper application
- Effective user interviews, testing, and surveys
- Analysis techniques and insight synthesis
- How to communicate findings that influence decisions
This course includes:
Course requirements
No prior UX research experience required. If you're curious about users and willing to practice, you have everything you need.- No design or psychology degree needed. Designers, PMs, marketers, and career changers are all welcome.
- A computer with a stable internet connection. All tools used in this course are free or browser-based — no software purchases required.
- Sessions are delivered in Arabic with English terminology.
Description
🔍 This cohort provides a rigorous, end-to-end introduction to UX research — the systematic discipline of understanding user behaviors, needs, and motivations to inform the design of products and services. Designed for individuals with no prior background in UX or research, this is not another passive course — every concept you learn is immediately applied through real projects and hands-on activities.
You'll explore the full research process by actually doing it — defining research questions, choosing the right methods, recruiting participants, conducting studies, and synthesizing findings into clear, actionable insights. Each week builds on the last through project-based learning that mirrors how research works in the real world.
AI AS YOUR RESEARCH PARTNER Modern UX researchers don't work without AI — and neither will you. Throughout this cohort, you'll learn how to use AI tools to speed up your workflow without compromising the quality of your research. From drafting interview guides and screening participants, to tagging qualitative data and structuring your final report — you'll know exactly where AI helps and where human judgment is irreplaceable.
By the end of this cohort, you won't just understand UX research — you'll have a portfolio of real work to prove it. Students leave with the ability to plan, execute, analyze, and communicate research findings with confidence and academic precision ✦ skills that are increasingly essential across design, product, and technology roles. 🚀
What students from a previous cohort are saying:
"The first time things truly made sense in my learning journey. I felt like someone was explaining from the heart — structured, clear, and complete." — Previous Cohort Student
"The improvement on the practical side made a clear and meaningful difference. The effort and collaboration are evident." — Previous Cohort Student
"Today was really enjoyable. God reward you — genuinely one of the best sessions I've attended." — Previous Cohort Student
"Your explanations are very clear. You're someone who truly understands and delivers great work." — Previous Cohort Student
Not sure if this is the right fit?
Let's talk. I’ve opened up a few slots for "Course Discovery Calls" where we can discuss your current skills and see if this curriculum will help you reach your specific career goals.
Schedule a 15-minute chat with me here
Who is this course for
Aspiring UX Researchers —> Start from zero, build with structure.
Designers & PMs —> Make decisions grounded in real user data.
Career Changers —> Enter the UX field with a strong foundation.
Who is this course for
Aspiring UX Researchers —> Start from zero, build with structure.
Designers & PMs —> Make decisions grounded in real user data.
Career Changers —> Enter the UX field with a strong foundation.
Course syllabus
5 Weeks • 5 Modules • 24 lessons (10 live lessons)
Research Strategy & PlanningDiscovery: Interviews & Focus Groups
Project: Building your first Strategic Research Plan🎯 Activity: Note-takingProject: User InterviewsInstructors
Hi, I'm Youssef!
I'm a passionate UX researcher and User advocate who's spent the last 4 years helping teams deeply understand their users and make smarter product decisions.
After years of working across startups and product teams, I’ve learned that doing great research isn’t just about asking the right questions — it’s about knowing what to do before, during, and after the research.
Frequently Asked Questions
If you still have questions, contact instructor or Zomra on LinkedIn
All live sessions are recorded and available for replay within 24 hours. You can watch them at your convenience.
You're one step away from learning new skills, achieving your career goals, & earning a certificate.
Certificate of Completion
Research Like a Pro: UX Research from Discovery to Decision
Graduated from Research Like a Pro: UX Research from Discovery to Decision at Zomra, with strong grasp of its fundamentals, completed all coursework and activities.