Claude for Business Professionals: Use Claude like the top 1%
Claude for Business Professionals: Use Claude like the top 1%
You will master Claude end to end: Chat, Cowork, Design, and Code (for non-technicals). You will build real, reusable solutions for your company's biggest challenges. Six sessions. Six real projects shipped. You will walk away with a final project viewed by thousands of people and the opportunity to win lucrative prizes.
What you'll learn
You will configure Claude as your personal thinking partner: with custom instructions, project memory, and prompting skills built to your exact working style.- You will automate your daily operations on a schedule: morning briefings, inbox triage, and end-of-week digests running before you open your laptop.
- You will build automated workflows and reusable tools that run the same process at the same quality, every day, for every team member, indefinitely.
- You will produce professional creative and visual outputs: campaign one-pagers, branded decks, and polished design work built directly inside Claude.
- You will do the work of a strategy team on your own: board-quality research, competitive intelligence, financial analysis, and decision memos, all cited and defensible.
This course includes:
Course requirements
You have tried Claude at least once. You know what it is. You do not need deep experience, but you need to have crossed the starting line.- You have a real job with real problems. The applied sessions require you to bring actual work: reports, decisions, briefs, campaigns, or analyses from your day job.
- You are ready to ship, not just learn. Every session ends with something shipped. You need to show up willing to produce, not just to watch.
- You are bilingual in Arabic and English. Sessions are taught in both languages. Materials are in English.
- No coding or technical background required. This course is for operators, not developers. You will use Claude as a talking surface, not a programming environment.
Description
Most professionals in MENA have tried Claude, but very few have configured it, automated it, or built real workflows with it. The gap is not Claude’s capability; it is knowing how to operate it strategically.
What Makes This Course Different
Built for MENA operators, using regional language, examples, work contexts, and instruction.
Applied around your actual work, documents, data, and business challenges.
Focused on building reusable tools, not just learning standalone skills.
Creates a public track record through viral mechanics, a final project, leaderboard, public voting, and documented work.
Designed around business impact: cutting cost, accelerating revenue, mitigating risk, and surfacing profitability.
What You Will Build & MORE!
Cost-cutting operations system: inbox triage, communication workflows, P&L reader, and content production pipeline.
Revenue-accelerating research engine: sales research, battle card generator, prospect briefs, and TAM/SAM/SOM market sizing.
Risk mitigation decision tool: contract review workflow, non-standard clause detection, exposure summaries, and steel-man decision writing.
Profitability intelligence layer: CAC, LTV, payback period, and unit economics workflows.
Automated daily operating system: morning briefings across calendar, email, and tasks, plus automated end-of-week digests.
Creative production machine: branded content system for campaign one-pagers, decks, visual outputs, and multi-model image workflows using Claude, Higgsfield, and Midjourney.
About the Instructors:
Name: Dr. Amr Fahmy
Title: L&D; Director & AI Business Strategist · Director of Learning & Development, Meska AI
Dr. Amr Fahmy is an accomplished AI educator, strategist, and corporate trainer with over 143 years of experience designing and delivering transformative learning programs. He has trained more than 10,000 professionals across the MENA region and the United States, specialising in translating the potential of artificial intelligence into measurable business results.
Name: Youssef Al Refaey
Title: Director of Growth, Meska AI · Founder & CEO, Rafi Technology Solutions
Youssef Al Refaey is Director of Growth at Meska AI and Founder & CEO of Rafi Technology Solutions, with 8+ years of experience in the software industry. He led Rafi Technology Solutions to become a leader in delivering digital solutions, assisting 250+ companies globally.
Who is this course for
The Manager: You run teams, deadlines, and operations. Sessions 1, 2, and 4 help you move faster and smarter.
The Analyst: You produce research, models, and reports across finance, strategy, consulting, or data-heavy functions. Session 5 helps you punch above your title.
The Marketer: You run campaigns, content, and brand. Sessions 3 and 6 give you production speed without losing your voice or standard.
The Founder: You are every function in the business. This course gives you the output of an analyst, strategist, designer, and communications lead without the headcount.
The Consultant/Freelancer: You sell expertise. Session 6 helps you turn your knowledge into reusable systems and tools
Who is this course for
The Manager: You run teams, deadlines, and operations. Sessions 1, 2, and 4 help you move faster and smarter.
The Analyst: You produce research, models, and reports across finance, strategy, consulting, or data-heavy functions. Session 5 helps you punch above your title.
The Marketer: You run campaigns, content, and brand. Sessions 3 and 6 give you production speed without losing your voice or standard.
The Founder: You are every function in the business. This course gives you the output of an analyst, strategist, designer, and communications lead without the headcount.
The Consultant/Freelancer: You sell expertise. Session 6 helps you turn your knowledge into reusable systems and tools
Course syllabus
6 Weeks • 7 Modules • 6 lessons (6 live lessons)
What you will learn:
Custom instructions: the highest-leverage setup in the entire product.
The seven-component prompting brief for any non-trivial task.
Projects as working memory: instructions, files, and persistence.
Memory: searching past chats, project memory, and when to go incognito.
The four thinking-partner skills: first-principles, argue-the-opposite, miss-list, cautious-colleague.
Voice skills: extracting and saving exactly how you sound.
Outputs from Claude: when to ask for them, when not to.
What you will walk out with: Claude configured to think with you. Custom instructions set. Projects structured. Your voice extracted. One real prompt from your day job already run live in the session.
Viral Mechanic: Share Your Setup:
Post how you have configured Claude Chat. Name the single move that changed how you prompt: your custom instructions, your thinking-partner skill, or your project structure. Honest, foundational, educational.
Live Session 01 | Claude Chat: The Thinking SurfaceWhat you will learn
The Cowork project architecture: Daily Operating, Role Work, Engagement, Personal.
Project-level instructions layered on top of global custom instructions.
Local files and the desktop integration that Chat does not offer.
Scheduled tasks via /schedule: morning briefing, end-of-week digest, on-demand triage.
Mobile control: running Cowork from your phone.
The inline visualization surface: charts and diagrams without exports.
Cowork governance for teams: access control and observability when it matters.
What you will walk out with: Cowork running on your desktop automatically. Your morning briefing firing on schedule before you wake up. Your project architecture built and layered.
Viral Mechanic: Show Your Desktop
Post how Cowork now lives on your computer. Show your project structure, your scheduled task, your morning briefing firing. Name the workflow you wired this week and the time it saves.
What you will learn
Claude Design canvas: describe, iterate, export to Canva, PDF, PPTX, and HTML.
The connector landscape: the five-connector starter stack and how to add by role.
Multimodal: vision at 3.75 MP, screenshots, photos, GitHub repos, social posts, long PDFs.
Voice skills as the highest-ROI 20 minutes: build once, use forever.
A light touch on Claude Code: the terminal-native leverage tier and the plugin marketplace.
The activation principle: talking versus button-pressing.
The bridge into applied work and what comes next.
What you will walk out with: One polished, portable design output built live: a one-pager, a deck slide, or a branded asset. Your connector stack configured. Your voice skill built once, reusable forever.
Viral Mechanic: Show a Polished Build
Post a polished output you built. Name the Claude surface you used and what it would have taken before. Before, after, time saved. Demonstrates the speed and quality gap.
What you will apply
Inbox triage: sort by urgency, surface action, draft responses in your voice.
The morning briefing wired properly: calendar, email, and tasks synthesized.
Drafting any document (memo, report, proposal, status update) in your voice.
Meeting prep and meeting follow-up: extract actions, draft thank-yous.
Status reports in three audience-tailored versions: engineering, executive, customer.
Long-thread synthesis: 40-message thread to action items in 30 seconds.
Templates from scratch: recurring writing gets faster every week.
The end-of-week digest as a scheduled job.
What you will walk out with: One real piece of communication work: your actual report, memo, or status update, done live in your voice, in a fraction of the time it would normally take.
Viral Mechanic: Post a Receipt
Pick one real piece of work you shipped this week. Post it with two timestamps: start and finish, and what it would have taken before. Receipts, not bragging. The post is reusable IP.
What you will apply
Deep research mode: sub-agents running in parallel with cited primary sources.
Reading a P&L like a CFO: line by line, plain English, no hallucinated numbers.
Unit economics: CAC, LTV, and payback period applied to your business.
Variance analysis with first-principles drivers.
Competitive landscape: battle cards, positioning gaps, recent moves.
Market sizing: TAM, SAM, SOM with bottom-up and top-down checks.
Decision memo writing with the steel-man case for the alternative.
Customer and ICP definition from CRM exports or interview transcripts.
What you will walk out with: One strategic document: a research dossier, competitive brief, financial analysis, or decision memo, at the quality bar you would defend in front of your board.
Viral Mechanic: Share an Expert Move
Pick one strategic move from the session. Post it as a 300-word piece explaining the move and what you discovered. Show the outcome, not just the claim. Demonstrates depth, not just speed.
What you will apply
Visual and multimodal at depth: dashboards, GitHub repos, Instagram posts, whiteboards, receipts, charts, contracts, 10-Ks, slide decks.
Brand voice as a Claude skill: extracted from your real samples.
Higgsfield orchestration: Claude as the brief writer, Higgsfield as the engine.
Multi-model image generation: Nano Banana, Ideogram, Midjourney.
Claude Design at production depth: campaign one-pagers, decks, branded outputs.
Naming: products, projects, and codenames with rationale and availability checks.
Build a reusable workflow system you ship and deploy forever.
Final project presentations and showcase preparation.
What you will walk out with: Your final project: the full workflow you wired through the program, submitted to the public gallery and entered into the leaderboard.
Viral Mechanic: Share the Final Project
Coordinated drop day. The whole cohort posts their projects in the same hour. Share your full workflow. Name what it does and who else could use it. Public voting opens for the leaderboard.
No jury. No private panel. Every final project gets a public vote link. The cohort shares those links. The world votes. The most-voted in each category wins distribution that compounds beyond the cohort.
Four awards, decided by public vote
Most ROI: the project with the most rigorous documented before-and-after. Time saved. Money saved. Value created, with the evidence to back it up.
Most Creative: the application no one else thought to try. The workflow that surprises people. The build that makes operators say: I did not know Claude could do that.
Most Technical: the deepest stack. Multiple tools, skills, and connectors wired into a real workflow. The build that shows what an operator can do without becoming a developer.
Cohort Choice: the most interactions overall: likes, shares, reposts, comments, and votes. The democratic award. The operator everyone wanted to follow.
What winners walk away with
Featured spotlight in The Claude Operator newsletter, distributed to thousands of subscribers.
Permanent feature on the academy homepage as exemplars.
A LinkedIn carousel post produced by Meska featuring their project, role, and face.
Invitation to join Demo Day broadcast live as a presenting graduate.
Co-marketing slot with relevant tool partners: Canva, Higgsfield, Shopify, and others.
Press pitch to MENA tech outlets: Wamda, MAGNiTT, and Menabytes.
Priority access to the future CPN prep track when that partnership opens.
Numbered Operator ID highlighted in the cohort hall of fame.
Frequently Asked Questions
If you still have questions, contact instructor or Zomra on LinkedIn
All live sessions are recorded and made available within 24 hours. You can catch up at your own pace. That said, the applied moments in each session work best when you show up live, because you are working on your real job in real time with other operators around you.
You're one step away from learning new skills, achieving your career goals, & earning a certificate.
Certificate of Completion
Claude for Business Professionals: Use Claude like the top 1%
Graduated from Claude for Business Professionals: Use Claude like the top 1% at Zomra, with strong grasp of its fundamentals, completed all coursework and activities.