AI Product Leadership Module 2 :Designing AI Products
AI Product Leadership Module 2 :Designing AI Products
AI products require new strategies, architectures, and business models. In this module, you'll learn how to identify the right AI opportunities, make Build vs. Buy decisions, choose the right AI architecture, and design profitable AI business models. You'll also learn how to lead the development and launch of AI-powered products that balance customer value, technical feasibility, and commercial success.
What you'll learn
Assess and prioritize AI product opportunities based on customer value and business impact.- Make informed Build vs. Buy decisions and choose the right AI architecture.
- Understand the strategic role of foundation models, RAG, agents, memory, and MCP.
- Design sustainable AI business models, pricing strategies, and unit economics.
- Lead the end-to-end AI product lifecycle from discovery to launch.
- Design trustworthy AI experiences with guardrails, experimentation, and AI-native UX patterns.
- Balance customer needs, technical feasibility, and commercial viability when making product decisions.
This course includes:
Course requirements
Product Managers with 4+ years of experience- Senior PMs, Product Leads, Heads of Product, Directors, CPOs, and founders
- Familiarity with product management fundamentals
- Laptop with access to ChatGPT, Claude, Gemini, Cursor (or equivalent AI tools)
- No coding experience required
- Sessions delivered primarily in Arabic with English resources
Description
Building successful AI products requires more than adding AI features—it requires making the right strategic decisions before development begins.
In this module, you'll learn how to evaluate AI opportunities, define winning AI product strategies, and make executive decisions about architecture, technology, and business models. You'll explore when to build versus buy, understand the role of foundation models, RAG, agents, memory, and MCP, and learn how these architectural choices impact customer experience, scalability, and cost.
Beyond technology, you'll develop sustainable monetization strategies by understanding AI pricing models, token economics, and unit economics. You'll also learn how to lead cross-functional teams through the AI product lifecycle, from discovery and experimentation to launch, while addressing trust, hallucinations, guardrails, and AI-native user experience.
By the end of this module, you'll have the frameworks to make informed AI product investment decisions and confidently lead the development of AI-powered products that create lasting business value.
Important Note
This module can be purchased independently or as part of the complete AI Product Leadership Executive Program. Purchasing the full program provides a discounted bundle price, access to all four modules, executive workshops, the AI Product Leadership Playbook, coaching sessions, and certification. Learn more about the full program here
Who is this course for
Senior Product Managers, with at least 4 years of experience, looking to transition into product leadership roles.
Lead Product Managers and Group Product Managers responsible for product strategy and cross-functional execution.
Heads of Product, Directors of Product, and Chief Product Officers leading product organizations and AI initiatives.
Startup founders and entrepreneurs building AI-powered products or transforming existing products with AI.
Product leaders driving AI adoption, organizational transformation, and innovation within their companies.
Digital transformation leaders, innovation managers, and business leaders working closely with product teams on AI initiatives.
Product professionals who want to move beyond using AI tools and learn how to lead AI-powered products, teams, and organizations.
Who is this course for
Senior Product Managers, with at least 4 years of experience, looking to transition into product leadership roles.
Lead Product Managers and Group Product Managers responsible for product strategy and cross-functional execution.
Heads of Product, Directors of Product, and Chief Product Officers leading product organizations and AI initiatives.
Startup founders and entrepreneurs building AI-powered products or transforming existing products with AI.
Product leaders driving AI adoption, organizational transformation, and innovation within their companies.
Digital transformation leaders, innovation managers, and business leaders working closely with product teams on AI initiatives.
Product professionals who want to move beyond using AI tools and learn how to lead AI-powered products, teams, and organizations.
Instructors
Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.
She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.
Currently, she serves as a Product Leader at AWS and is the co-founder of Rituals.pm, a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.
Frequently Asked Questions
If you still have questions, contact instructor or Zomra on LinkedIn
All live sessions are recorded and available for replay within 24 hours. You can watch them at your convenience.
You're one step away from learning new skills, achieving your career goals, & earning a certificate.
Certificate of Completion
AI Product Leadership Module 2 :Designing AI Products
Graduated from AI Product Leadership Module 2 :Designing AI Products at Zomra, with strong grasp of its fundamentals, completed all coursework and activities.