AI PM Builders Module 4: Grow & Monetize
AI PM Builders Module 4: Grow & Monetize
A great AI product deserves great customers. In this hands-on module, you'll learn how to price, position, launch, and grow your AI product. Master token economics, choose the right pricing model, define your value proposition, and build a practical go-to-market strategy. Leave with a 90-day growth plan, a path to your first users, and the foundation for turning your AI product into a sustainable business.
What you'll learn
Understand the economics of AI products and token-based pricing.- Calculate inference costs and design for healthy margins.
- Choose the right pricing model for your AI product.
- Position your product for a clear target audience.
- Craft a compelling value proposition and messaging.
- Build a practical go-to-market strategy.
- Define success metrics to measure traction after launch.
This course includes:
Course requirements
Comfort thinking in products, no engineering background required.- Familiarity with product management fundamentals
- Laptop with access to ChatGPT, Claude, Gemini, Cursor (or equivalent AI tools)
- Willingness to build hands-on every week.
- Sessions delivered primarily in Arabic with English resources
Description
Building an AI product is an achievement. Building one that people use—and pay for—is a business.
In this hands-on module, you'll learn how to transform your AI product into a sustainable business. You'll understand the economics of AI products, including token costs, inference pricing, margins, and business models, so you can price your product profitably from day one.
You'll also develop your positioning, identify your target audience, and create a practical go-to-market strategy to acquire your first users. Instead of relying on growth hacks, you'll focus on repeatable distribution channels and a realistic 90-day growth plan tailored for solo builders and early-stage founders.
By the end of the module, you'll have more than a working AI product—you'll have a clear pricing strategy, a launch plan, and a roadmap for turning your product into a business with its first paying customers.
Who is this course for
Product thinkers in any role (PM, designer, marketer, ops, analyst) who want to build, not just spec.
Solo entrepreneurs and indie makers building an AI-powered product.
Founders validating an AI idea before hiring.
Domain experts who want to turn their expertise into an AI product.
Who is this course for
Product thinkers in any role (PM, designer, marketer, ops, analyst) who want to build, not just spec.
Solo entrepreneurs and indie makers building an AI-powered product.
Founders validating an AI idea before hiring.
Domain experts who want to turn their expertise into an AI product.
Course syllabus
1 Weeks • 1 Modules • 2 lessons (1 live lessons)
Launch, Pricing & Distribution
Hands-on ProjectInstructors
Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.
She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.
Currently, she serves as a Product Leader at AWS and is the co-founder of Rituals.pm, a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.
Frequently Asked Questions
If you still have questions, contact instructor or Zomra on LinkedIn
All live sessions are recorded and available for replay within 24 hours. You can watch them at your convenience.
You're one step away from learning new skills, achieving your career goals, & earning a certificate.
Certificate of Completion
AI PM Builders Module 4: Grow & Monetize
Graduated from AI PM Builders Module 4: Grow & Monetize at Zomra, with strong grasp of its fundamentals, completed all coursework and activities.