Experienced Senior UX Researcher with a track record of successful work: 🔷 Established the UX Research function from the ground up at several B2B FinTech startups, including Tarabut and Alpheya. 🔷 Led multiple discovery, research, and strategy phases for numerous clients over 10+ years of experience, helping them define their UX strategy, build MVPs, and drive digital transformation. 🔷 Mentored and taught over 100 UX professionals across the globe, including researchers & designers at various experience levels, from juniors to mid-level and senior professionals. Specialities: Qualitative Research, Personas & Journey Mapping, UX Strategy, Behavioral Psychology, Workshop Facilitation, Competitive Benchmarking.