Create course introduction video

Lights, Camera, Teach! Creating an Intro Video That Sells Your Bootcamp

Your introduction video is more than a welcome—it’s your most powerful marketing tool, showcasing your bootcamp and turning viewers into students.

Making Your Video Work

Know Your Audience: Address their challenges, goals, and concerns.
Answer Common Questions:
- Is this bootcamp right for me?
- What makes it unique?
- Will I gain practical skills?
- How will this boost my career?
Show Your Unique Value: Highlight your teaching style, program features, industry insights, and the community they’ll join.

The Perfect Video Recipe

Warm Welcome:
- Greet students and share who you are.
- Focus on what matters to them: “I’ve helped beginners become professionals.”
Tell Your Why:
- Share why you created the bootcamp and your passion for teaching.
Paint the Picture:
- Outline skills they’ll learn, projects they’ll create, and their growth journey.
Highlight Benefits:
- Be specific: “You’ll build real-world projects and solve industry problems.”
Clear Call to Action:
- Explain how to enroll and mention any limited-time offers.

Technical Tips

Essentials:
- Good lighting, clear audio, clean background, and professional but comfortable clothing.
Keep It Short:
- Aim for 3–5 minutes.
Natural Delivery:
- Talk like a friend, stay energetic, and focus on helping your students.

Pre-Recording Checklist

Content:
- Introduction (30 sec), origin story (1 min), course highlights (1–2 min), benefits (1 min), call to action (30 sec).
Setup:
- Well-lit, quiet environment, camera at eye level, mic tested, and clean background.

Maximizing Impact

Where to Share:
- Course page, social media, email campaigns, and community forums.
Platform Optimization:
- Full version (3–5 min) for your course page.
- Short teaser (30–60 sec) for social media.
- Subtitled versions for silent viewing.

Final Tips

Your intro video is key to enrolling students. Be authentic, professional, and clear about how your bootcamp meets their needs. Share a draft with target students for feedback before finalizing.

Ready to hit record? Take a deep breath, smile, and show them why your bootcamp is the right choice! 🎥