How AI is changing each stage of the product lifecycle, from problem framing to launch and iteration
The seven skills that define an AI PM Builder, and which PM skills matter even more than before
What a PM's week looks like before and after AI, and where the time and impact shift
A practical five-step path to transition from PM to AI PM Builder
AI isn't just a new feature to add to your roadmap. It's changing how products are discovered, built, tested, and launched, and with it, what product managers are expected to do. In this free 45-minute session, you'll see how each stage of the product lifecycle changes when AI is involved, which skills now define a strong AI PM, and a practical path to make the transition, whether you're early in your career or leading a product team. You'll leave with a clear map of the new PM role and an honest picture of where you stand today.
Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.
She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.
Currently, she serves as a Product Leader at AWS and is the co-founder of Rituals.pm, a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.