Define Your Course Pricing

Smart Pricing: A Guide to Pricing Your Bootcamp Right

Let’s tackle that big question every instructor faces: “How should I price my bootcamp?”

Understanding the Fee Structure

Before we dive into pricing strategies, let’s be clear about the fees:

1. Platform Fee (15%)
   • Zomra takes 15% of the bootcamp price
   • This covers platform services, marketing support, and payment processing
   • Factor this into your pricing calculations
2. Tax Deduction (8%)
   • 8% tax is automatically deducted from your share by Zomra
   • This follows Egyptian tax regulations
   • No need to handle tax payments yourself – it’s all taken care of

What This Means for You

For example, on a $100 bootcamp price:

• Platform takes $15 (15%)
• From your $85 share, $6.8 (8%) goes to tax
• Your final take-home amount is $78.2

This is why it’s crucial to factor these deductions into your initial pricing strategy.

The Five Pillars of Smart Pricing

Your perfect price point sits at the intersection of five key factors:

1. Your Time Investment
   • Calculate your hourly rate based on your current salary or market value
   • Remember: Each live session equals a full working day (preparation + delivery)
   • Factor in time for student support and content updates
2. Student Affordability
   • Consider your students’ average income
   • Look at typical “wallet share” (how much they can spend on education)
   • Find a price point that’s accessible but values your expertise
3. Market Research
   • Check what similar bootcamps charge
   • Understand what makes your offering unique
   • Position your price based on your unique value
4. Student Survey Data
   • Use feedback from your interest survey
   • Understand what potential students are willing to pay
   • Test different price points with your target audience
5. Your Financial Goals
   • Set clear income targets
   • Plan for multiple cohorts
   • Build in room for growth

Using the Pricing Calculator – DOWNLOAD TEMPLATE HERE

We’ve created two powerful tools to help you find the right price point:

The Viability Calculator

This first tool helps you balance instructor income with student affordability:

• Instructor Side:
  • Input your current salary
  • Set number of live sessions
  • See your per-session earnings potential
• Student Side:
  • Enter average student income
  • See recommended wallet share percentage
  • Get minimum and maximum price recommendations

The Goals Projector

This tool helps you plan your path to your desired income:

• Set your financial goal
• See different combinations of:
  • Number of students
  • Number of cohorts
  • Price points
• Find the sweet spot that works for both you and your students

Smart Pricing Strategies

1. Calculate Your Real Income
   • Start with your target income
   • Add 25% to cover both platform fee (15%) and tax (10%)
   • This gives you your actual price point needed
2. Scale Wisely
   • Increase prices gradually as you prove value
   • Remember: fees and tax still apply to your increased share
3. Stay Flexible
   • Build in room for promotions while maintaining profitability
   • Adjust based on market feedback
4. Price Transparency
   • Be clear about your pricing structure
   • Factor in all deductions when quoting prices
   • Keep your calculations simple but accurate

Making the Numbers Work

Here’s a practical example:

• If your current salary is $4,000/month
• Your hourly rate would be around $23
• A full day session (8 hours) = $182
• For a 6-session bootcamp, target around $1,091 total revenue at minimum

Planning for Growth

Think of your pricing in phases:

1. Launch Phase
   • Focus on gathering testimonials
   • Price competitively to attract first cohort
   • Aim for minimum viable income
   • Don’t make it look cheap
2. Growth Phase
   • Increase prices based on success stories
   • Optimize student numbers
   • Build multiple cohort streams
3. Optimization Phase
   • Maximum value pricing
   • Multiple concurrent cohorts
   • Higher instructor share percentage

Remember

• Your time has value – price accordingly
• Stay competitive but don’t undervalue yourself
• Use the calculators to make data-driven decisions
• Plan for growth from day one
• Keep student affordability in mind

The key is finding the balance between what your students can afford and what makes the bootcamp worthwhile for you as an instructor. Use the tools provided, start with solid data, and adjust as you grow.