# Product building in the AI era, and the new role of the designer

> Let's be honest..... you're in panic mode. You have no idea what AI means for the future of building and designing products. I think I can help. AI isn't replacing designers.. It's changing what…

- **URL:** https://zomra.io/free-sessions/product-building-in-the-ai-era-and-the-new-role-of-the-designer
- **Type:** Free session
- **Last updated:** July 6, 2026
- **Starts:** July 4, 2026 at 6:00 PM
- **Duration:** 90 minutes
- **Hosted by:** Amr Shwaki
- **Registered attendees:** 204
- **Price:** Free

## Why attend

**Let's be honest..... you're in panic mode**. You have no idea what AI means for the future of building and designing products. I think I can help.

AI isn't replacing designers.. It's changing what they do. In this session, I'll walk through the exact 6-step process we use at Zomra to go from idea to shipped product with very high design fidelity, fewer coordination meetings, and built-in post-launch iteration. If you're a designer, PM, or builder trying to figure out how to actually work with AI, not just talk about it, this is for you.

_If you have time before the session, read my_[article](https://amrshawki.io/blog/product-building-in-the-ai-era)_on the exact topic, which would boost your benefit from the session and help you come ready with questions_

#### Who should attend this?

Product designers, design leaders, PMs, startup founders, and anyone on a small team trying to ship faster without sacrificing quality.

![](https://s3.eu-central-1.amazonaws.com/prod-zomra-media/media/4573ae12-a409-44e5-ae65-7c0e639fa504/image/20260615_114629_e88cc043-8ed8-47de-ac41-f9f248eaff28.png)

## What you will learn

- The 6-step human-led, AI-executed workflow (problem → PRD → UI → review → polish → handoff)
- Why "taste and judgment" are now the designer's most valuable skills
- Why your current design process Is holding you back (And Why You Need Less Figma)
- How to work directly in code repositories without being an engineer and why you should do so

## Registration

Register at https://zomra.io/free-sessions/product-building-in-the-ai-era-and-the-new-role-of-the-designer