# From Insight to Automation: Building Products People Actually Want with Claude

> 1- You'll leave with a repeatable research method, not just a one-off demo:You'll see exactly how to structure a Claude Skill so market and customer research becomes a two-minute request instead of…

- **URL:** https://zomra.io/free-sessions/from-insight-to-automation-building-products-people-actually-want-with-claude
- **Type:** Free session
- **Last updated:** August 17, 2026
- **Starts:** August 25, 2026 at 5:30 PM
- **Duration:** 90 minutes
- **Hosted by:** Amr Shwaki
- **Hosting organisation:** AI Shortcut
- **Registered attendees:** 53
- **Price:** Free

## Why attend

1- You'll leave with a **repeatable research method, not just a one-off demo:**You'll see exactly how to structure a Claude Skill so market and customer research becomes a two-minute request instead of a half-day dig through reviews, forums, and competitor sites — and you'll be able to rebuild that same skill for your own product right after the session.

2- You'll **avoid the "cool feature, no evidence" trap:**A common mistake in AI-built products is starting from what the model can do rather than what a real customer is actually stuck on. This session shows how to anchor product decisions in a specific, sourced pain point before writing a line of code — so you stop shipping things nobody asked for.

3- You'll be able to **turn insight into an ongoing process the same day**. Instead of research sitting in a doc that goes stale, you'll see how to hand the continuous tracking (competitor moves, new reviews, shifting sentiment) to Co-work , so future decisions about what to build next are based on current signal, not a snapshot from three months ago.

## What you will learn

- How to build a Claude Skill that turns customer reviews and forum chatter into a ranked list of pain points in under 15 minutes.
- How to run a competitor and market-dynamics scan that would normally take a day of manual research, and get a sourced summary back in one prompt.
- How to spot the difference between a "nice-to-have" feature idea and a validated, evidence-backed pain point worth building for.
- How to set up a Co-work task that keeps monitoring competitors, reviews, or sentiment on a schedule — so your research doesn't go stale the week after the session.
- How to go from raw research output to a one-page product brief you can hand to a team or use to pitch a feature, without manually reformatting anything.

## Speakers

### Dorra Mlouhi

Product Leader

Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.

She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.

Currently, she serves as a Product Leader at AWS and is the co-founder of [Rituals.pm](http://Rituals.pm), a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.

- https://www.linkedin.com/in/dorramlouhi/

## Registration

Register at https://zomra.io/free-sessions/from-insight-to-automation-building-products-people-actually-want-with-claude