# Make Strategic Product Decisions in the AI Era > Most product managers decide by instinct—some get lucky, but most stall. This course builds skills, frameworks, and hands-on practice for high-stakes decisions, including AI… - **URL:** https://zomra.io/courses/make-strategic-product-decisions-in-the-ai-era - **Type:** Course - **Published:** April 5, 2026 - **Last updated:** April 5, 2026 - **Category:** Product Management - **Price:** $650.00 - **Taught in:** English - **Students enrolled:** 16 - **Rating:** 5.0 out of 5 from 4 reviews ## About this course Most product managers are asked to make high-stakes decisions in conditions they were never trained for: incomplete data, conflicting stakeholder opinions, tight timelines, and constant pressure to “do something with AI.” The result is slow decisions, unclear priorities, and product bets that miss impact. #### **What This Course Does Differently** This course is built around the **Product Decision Thinking Cycle**, a practical methodology I developed from real product work across global organizations. It gives you a repeatable way to move from ambiguity to clear decisions by combining: - **structured PM fundamentals** - **strategic decision-making beyond feature delivery** (including product sunsetting, pricing decisions, and product rebranding) - **AI opportunity prioritization and AI-assisted workflows** you can apply immediately Instead of learning disconnected PM concepts, you will learn how to make better decisions consistently across the full product lifecycle. #### **What You Will Build (Hands-On)** Over **5 weeks** of live, interactive learning, you will complete **10 practical projects** you can use in your portfolio and day-to-day work, including: - a **final group project** where you create a full product from scratch - an **individual final project** where you defend a key product decision - a **pricing decision analysis** - an **AI-assisted market research sprint** You will leave with practical tools, templates, and decision habits you can apply the very next morning. #### **Who This Is For** - **Aspiring PMs** who want strong fundamentals, portfolio-ready outputs, and confidence for interviews and case work. - **Current PMs with up to 5 years of experience**who want sharper strategic judgment, faster execution, and stronger cross-functional decision quality. #### **About the Instructor** I created this cohort based on **11+ years** of leading product initiatives across international organizations, including **AWS, trivago, and Tesco**, where decision quality directly shaped growth, delivery speed, and customer impact. #### **What Previous Students Say** - **Malik Emre Basoglu, PM at Workiom**: “This course gave me a true product mindset. I now identify real AI opportunities, prioritize confidently under stakeholder pressure, and advocate for better product decisions with clarity.” - **Fouz Alfayez, Founder at Nawa Platform**: “As someone with no prior background, I found the course practical and accessible. The step-by-step mentorship gave me the confidence to start building AI agents.” - **Ahmed Abdelaziz, Aspiring Product Manager**: “A transformative experience — hands-on practice, real assessments, and a graduation project helped me become a stronger Product Decision Thinker.” ## What you will learn - Build a strong foundation in product management by applying core concepts across the entire Product Management Lifecycle - Apply structured decision frameworks to evaluate opportunities, prioritize initiatives, and drive measurable product and business outcomes. - Develop and apply product pricing skills by selecting the right pricing model, testing pricing assumptions, and making data-informed pricing decisions that support growth and profitability. - Define and track decision quality across launches, product rebrands, and sunset decisions using explicit success metrics, risks, assumptions, and experiment plans. - Design and present a real-world product strategy in a final project, with rationale, tradeoffs, and execution plan. - Use AI to identify high-value product opportunities and accelerate PM execution across market research, competitive analysis, prioritization, and rapid prototyping. - Build a portfolio of 8-10 PM artifacts (e.g., opportunity assessment, prioritization matrix, AI PRD, experiment plan, pricing decision memo, sunset analysis). ## Who this course is for - Aspiring PMs from adjacent roles (engineering, design, business analysis, sales...) who want a structured path into product management without starting from scratch - PMs with 1 to 5 years of experience who aim to strength their product management skills and introduce AI in their daily professional life. - Senior ICs or team leads who are being pulled into product strategy conversations and need to think like a PM fast ## Requirements - Open to aspiring PMs and current PMs up to 5 years of experience - No technical or coding background needed - Access to a laptop and free AI tool (ChatGPT, Cursor and Claude) for in-session exercises - Sessions are conducted mainly in Arabic and resources are in English - No prior PM certification or skills required - Apply for a 10-minute fit call here: https://lnkd.in/d_rfhUE3 ## What's included - Interactive live lessons - Projects to apply learnings - 1:1 mentorship sessions - Templates or playbooks - Community of peers - Certificate of completion - Lifetime access to all course materials ## Cohorts - **Cohort 2** — May 2, 2026 → June 6, 2026 · 5 weeks · 9 live lessons ## Instructor ### Dorra Mlouhi Product Leader @ Amzon Web Services (AWS) Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges. She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered. Currently, she serves as a Product Leader at AWS and is the co-founder of [Rituals.pm](http://Rituals.pm), a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning. - https://www.linkedin.com/in/dorramlouhi/ ## Frequently asked questions ### What happens if I can't make a live session? All live sessions are recorded and available for replay within 24 hours. You can watch them at your convenience. ### Will I receive a certificate after completing the course? Yes, you will receive a certificate of completion after finishing all required modules and assignments. ### What is your refund policy? We offer a 14-day money-back guarantee. If you're not satisfied with the course, you can request a full refund within 14 days of enrollment. ### Can I take this with a full-time job? The course is designed for busy professionals. Expect 8 hours per week for live sessions plus optional project work. Live sessions are 4 hours each and recorded if you miss one. ### Do I need a technical or PM background? No PM certification or technical background is required. If you have ever worked on or around a digital product, you are ready for this course. ### Can my company pay for this? Yes, many participants expense this course to their employer. We can provide an invoice for your finance or HR team. Contact us at info@zomra.io ### What tools or software will I need? A laptop and access to free AI tool (ChatGPT, Cursor and Claude) are all you need. No paid subscriptions required. ## Enrolment Enrol at https://zomra.io/courses/make-strategic-product-decisions-in-the-ai-era