# AI Product Leadership Module 2 :Designing AI Products

> AI products require new strategies, architectures, and business models. In this module, you'll learn how to identify the right AI opportunities, make Build vs. Buy decisions…

- **URL:** https://zomra.io/courses/ai-product-leadership-module-2-designing-ai-products
- **Type:** Course
- **Last updated:** August 11, 2026
- **Category:** Product Management
- **Price:** Free
- **Taught in:** English

## About this course

Building successful AI products requires more than adding AI features—it requires making the right strategic decisions before development begins.

In this module, you'll learn how to evaluate AI opportunities, define winning AI product strategies, and make executive decisions about architecture, technology, and business models. You'll explore when to build versus buy, understand the role of foundation models, RAG, agents, memory, and MCP, and learn how these architectural choices impact customer experience, scalability, and cost.

Beyond technology, you'll develop sustainable monetization strategies by understanding AI pricing models, token economics, and unit economics. You'll also learn how to lead cross-functional teams through the AI product lifecycle, from discovery and experimentation to launch, while addressing trust, hallucinations, guardrails, and AI-native user experience.

By the end of this module, you'll have the frameworks to make informed AI product investment decisions and confidently lead the development of AI-powered products that create lasting business value.

### Important Note

**This module can be purchased independently or as part of the complete _AI Product Leadership_ Executive Program.** Purchasing the full program provides a discounted bundle price, access to all four modules, executive workshops, the AI Product Leadership Playbook, coaching sessions, and certification. Learn more about the full program **here**

## What you will learn

- Assess and prioritize AI product opportunities based on customer value and business impact.
- Make informed Build vs. Buy decisions and choose the right AI architecture.
- Understand the strategic role of foundation models, RAG, agents, memory, and MCP.
- Design sustainable AI business models, pricing strategies, and unit economics.
- Lead the end-to-end AI product lifecycle from discovery to launch.
- Design trustworthy AI experiences with guardrails, experimentation, and AI-native UX patterns.
- Balance customer needs, technical feasibility, and commercial viability when making product decisions.

## Who this course is for

- Senior Product Managers, with at least 4 years of experience, looking to transition into product leadership roles.
- Lead Product Managers and Group Product Managers responsible for product strategy and cross-functional execution.
- Heads of Product, Directors of Product, and Chief Product Officers leading product organizations and AI initiatives.
- Startup founders and entrepreneurs building AI-powered products or transforming existing products with AI.
- Product leaders driving AI adoption, organizational transformation, and innovation within their companies.
- Digital transformation leaders, innovation managers, and business leaders working closely with product teams on AI initiatives.
- Product professionals who want to move beyond using AI tools and learn how to lead AI-powered products, teams, and organizations.

## Requirements

- Product Managers with 4+ years of experience
- Senior PMs, Product Leads, Heads of Product, Directors, CPOs, and founders
- Familiarity with product management fundamentals
- Laptop with access to ChatGPT, Claude, Gemini, Cursor (or equivalent AI tools)
- No coding experience required
- Sessions delivered primarily in Arabic with English resources

## What's included

- Interactive live lessons
- Projects to apply learnings
- Templates or playbooks
- Community of peers
- Certificate of completion
- Lifetime access to all course materials

## Instructor

### Dorra Mlouhi

Product Leader @ Amzon Web Services (AWS)

Dorra Mlouhi is a product leader, Product Management instructor, and startup advisor with over 11 years of experience building and scaling digital products across global B2B and B2C markets. With a background in computer science engineering, she combines deep technical expertise with strategic thinking, leadership, and storytelling to solve complex, human-centered challenges.

She has held product leadership roles at Amazon Web Services (AWS), Trivago, and Tesco, where she led high-impact initiatives that translated advanced technologies into scalable, customer-centric solutions. As an AI-forward product leader, Dorra actively explores and experiments with emerging AI capabilities to reimagine how products are designed, built, and delivered.

Currently, she serves as a Product Leader at AWS and is the co-founder of [Rituals.pm](http://Rituals.pm), a community dedicated to empowering the next generation of product professionals through practical frameworks, mentorship, and continuous learning.

- https://www.linkedin.com/in/dorramlouhi/

## Teaching team

### Ahmed Wafaey

ProductxAI Leader

ProductxAI: Shaping Product Destinies from Research, Strategy to Impact.

- https://www.linkedin.com/in/awafaey/
- https://rituals.pm

## Frequently asked questions

### What happens if I can't make a live session?

All live sessions are recorded and available for replay within 24 hours. You can watch them at your convenience.

### Will I receive a certificate after completing the course?

Yes, you will receive a certificate of completion after finishing all required modules and assignments.

### What is your refund policy?

We offer a 14-day money-back guarantee. If you're not satisfied with the course, you can request a full refund within 14 days of enrollment.

## Enrolment

Enrol at https://zomra.io/courses/ai-product-leadership-module-2-designing-ai-products