# الجلسات المباشرة المجانية على زُمرة

> جلسات مباشرة مجانية يقدّمها مدرّبو زُمرة، والتسجيل متاح للجميع.

- **الرابط:** https://zomra.io/ar/free-sessions
- **النوع:** قائمة الجلسات المجانية

## الجلسات القادمة

- [Intro to Quantitative Finance with Python](https://zomra.io/ar/free-sessions/intro-to-quantitative-finance-with-python-4zgms6): 17 سبتمبر 2026 في 2:00 م — Join this free live session to get a practical first look at quantitative finance using Python. You will learn how financial data can be…

## الجلسات السابقة

- [Build your first AI Agent in 2 hours!](https://zomra.io/ar/free-sessions/build-your-first-ai-agent-in-2-hours): 1 سبتمبر 2026 في 4:00 م — This session is for professionals who want to automate real business workflows with AI, without needing to code. - Business Owners &…
- [From Insight to Automation: Building Products People Actually Want with Claude](https://zomra.io/ar/free-sessions/from-insight-to-automation-building-products-people-actually-want-with-claude): 30 أغسطس 2026 في 5:30 م — 1- You'll leave with a repeatable research method, not just a one-off demo:You'll see exactly how to structure a Claude Skill so market…
- [Hands on CI/CD and Github actions](https://zomra.io/ar/free-sessions/hands-on-ci-cd-and-github-actions): 29 أغسطس 2026 في 4:00 م — - You leave with a workflow, not just notes. The session builds .github/workflows/ci.yml incrementally — triggers, jobs, matrix…
- [hands-on Docker - MLOps MENA Community](https://zomra.io/ar/free-sessions/hands-on-docker-mlops-mena-community): 22 أغسطس 2026 في 4:00 م — - لو جزء الـDocker في الـMLOps Course لسه مش ظابط معاك، دي فرصتك تقفله صح - السيشن مش مجرد مراجعة سريعة — هنغوص أعمق في الـconcepts نفسها…
- [Stock Options 101: The Basics](https://zomra.io/ar/free-sessions/stock-options-101-the-basics): 22 أغسطس 2026 في 11:00 ص — You got an offer with equity in it. Do you take it? Most engineers say yes without really knowing what they signed. How many shares exist…
- [Harness, Scaffold, and Agent: The AI Terms Every PM Needs to Get Right in 2026](https://zomra.io/ar/free-sessions/harness-scaffold-and-agent-the-ai-terms-every-pm-needs-to-get-right-in-2026): 16 أغسطس 2026 في 4:30 م — You've probably nodded along in at least one meeting or LinkedIn post where someone said "harness" or "agent" like it was obvious, while…
- [The Art of Professional Communication](https://zomra.io/ar/free-sessions/the-art-of-professional-communication-n2eitv): 14 أغسطس 2026 في 5:00 م — Learning how to communicate with clarity, confidence, and professionalism to build stronger relationships, reduce misunderstandings, and…
- [The Anatomy of a Good Survey](https://zomra.io/ar/free-sessions/the-anatomy-of-a-good-survey): 14 أغسطس 2026 في 4:00 م — - Surveys are the most-used and most-misused method in research, because they look simple. The hard parts are invisible — they live in the…
- [The Dealmaker Mindset : The New PR Strategy](https://zomra.io/ar/free-sessions/the-dealmaker-mindset-the-new-pr-strategy-8583xm): 8 أغسطس 2026 في 5:00 م — - See your everyday PR work through a completely new lens - Learn from real, lived experience — not just theory - Discover a career…
- [The On-Prem MLOps Playbook: Bridging Traditional DevOps and Private AI workloads](https://zomra.io/ar/free-sessions/the-on-prem-mlops-playbook-bridging-traditional-devops-and-private-ai-workloads): 6 أغسطس 2026 في 5:00 م — 🔹 In our region, on-prem isn't the exception — it's the default. Banks, telecoms, government entities, and healthcare organizations…
- [Build Your AI-Powered Prototype in 60 Minutes Using Notion, Claude & Lovable](https://zomra.io/ar/free-sessions/build-your-ai-powered-prototype-in-60-minutes-using-notion-claude-lovable): 2 أغسطس 2026 في 4:30 م — Whether you're a Product Manager, Product Owner, Founder, or innovation professional, this session will show you how to transform an idea…
- [First-Time Manager Essentials: Leading with Confidence](https://zomra.io/ar/free-sessions/first-time-manager-essentials-leading-with-confidence): 1 أغسطس 2026 في 9:00 ص — - Learn how to lead the people who used to be your teammates. - Gain practical tools to handle real-life leadership challenges with…
- [The AI Design Engineer role, the Past and the Future.](https://zomra.io/ar/free-sessions/the-ai-design-engineer-role-the-past-and-the-future): 19 يوليو 2026 في 5:30 م — - Designers often get lost in what to do with their skills and the fear of how AI would replace them. - Burnout rates are higher than ever…
- [Before You Build: How to Assess AI Readiness & Avoid Costly Mistakes](https://zomra.io/ar/free-sessions/before-you-build-how-to-assess-ai-readiness-avoid-costly-mistakes): 16 يوليو 2026 في 5:00 م — Whether you're a business leader evaluating AI investments or a technical practitioner trying to drive adoption internally, this session…
- [The Art of Professional Communication](https://zomra.io/ar/free-sessions/the-art-of-professional-communication): 13 يوليو 2026 في 4:00 م — Learning how to communicate with clarity, confidence, and professionalism to build stronger relationships, reduce misunderstandings, and…
- [How to Get First Client as a Freelancer ?](https://zomra.io/ar/free-sessions/how-to-get-first-client-as-a-freelancer): 11 يوليو 2026 في 1:00 م — Learn how to market yourself beyond freelance platforms, build credibility, attract better clients, and create a personal brand that opens…
- [Business for Designers : How to speak business, prove impact, and make design harder to ignore](https://zomra.io/ar/free-sessions/business-for-designers-how-to-speak-business-prove-impact-and-make-design-harder-to-ignore): 11 يوليو 2026 في 10:30 ص — Because great design work is not always enough. You can improve the journey, simplify the flow, reduce friction, and create a better…
- [Product building in the AI era, and the new role of the designer](https://zomra.io/ar/free-sessions/product-building-in-the-ai-era-and-the-new-role-of-the-designer): 4 يوليو 2026 في 6:00 م — Let's be honest..... you're in panic mode. You have no idea what AI means for the future of building and designing products. I think I can…
- [The Day Your Job Stops Being Code: From Engineer to Engineering Manager](https://zomra.io/ar/free-sessions/the-day-your-job-stops-being-code-from-engineer-to-engineering-manager): 4 يوليو 2026 في 5:30 م — - Most engineers move into management for the wrong reasons and only realize it after. - In the AI era, the line between engineer and…
- [من الفكرة إلى التطبيق: ابنِ تطبيقاتك بدون كود باستخدام Google Antigravity](https://zomra.io/ar/free-sessions/%D9%85%D9%86-%D8%A7%D9%84%D9%81%D9%83%D8%B1%D8%A9-%D8%A5%D9%84%D9%89-%D8%A7%D9%84%D8%AA%D8%B7%D8%A8%D9%8A%D9%82-%D8%A7%D8%A8%D9%86-%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA%D9%83-%D8%A8%D8%AF%D9%88%D9%86-%D9%83%D9%88%D8%AF-%D8%A8%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85-google-antigravity): 4 يوليو 2026 في 3:00 م — هل تخيلت يوماً أن تبني تطبيقك الخاص دون كتابة سطر كود واحد وفي جلسة واحدة فقط؟ هذه الجلسة ستوفر عليك آلاف الدولارات وأشهراً من دراسة…
- [Enterprise Storage Fundamentals: RAID, SAN, NAS, iSCSI & Enterprise Storage](https://zomra.io/ar/free-sessions/enterprise-storage-fundamentals-raid-san-nas-iscsi-enterprise-storage): 3 يوليو 2026 في 5:00 م — Enterprise Storage is one of the core technologies behind modern data centers, virtualization platforms, and business-critical…
- [Product Defensibility for Startups](https://zomra.io/ar/free-sessions/product-defensibility-for-startups): 3 يوليو 2026 في 3:00 م — 1. Master a structured approach to embed defensibility across all phases of your product: Entry, Operating, and Growing 2. Discover how to…
- [The Future of Marketing & Growth in the Age of AI](https://zomra.io/ar/free-sessions/the-future-of-marketing-growth-in-the-age-of-ai): 1 يوليو 2026 في 7:00 م — The future belongs to professionals who can combine business strategy, customer understanding, technology, data, and Artificial…
- [Fintech and Digital Payments Fundamentals](https://zomra.io/ar/free-sessions/fintech-and-digital-payments-fundamentals): 1 يوليو 2026 في 5:00 م — Fintech and digital payments are no longer optional topics; they are shaping the future of banking, business, entrepreneurship, and…
- [Shipping 101: The Egyptian Maritime Blueprint](https://zomra.io/ar/free-sessions/shipping-101-the-egyptian-maritime-blueprint): 1 يوليو 2026 في 5:00 م — This live session bridges the gap between textbook theory and real-world logistics by showing you exactly how your daily operational tasks…
- [From Sketch to Sales: The Complete AI Fashion Workflow](https://zomra.io/ar/free-sessions/from-sketch-to-sales-the-complete-ai-fashion-workflow): 30 يونيو 2026 في 5:00 م — Attend this session to learn how AI can help you design smarter, create content faster, identify trends earlier, and build a more…
- [What is GTM Engineering, and how to actually become one](https://zomra.io/ar/free-sessions/what-is-gtm-engineering-and-how-to-actually-become-one): 30 يونيو 2026 في 5:00 م — "GTM Engineer" is the role everyone in tech is suddenly talking about, and the one nobody explains how to enter. So you open Clay, n8n…
- [CRO Methodolgy in Pipeline Management and Forecasting](https://zomra.io/ar/free-sessions/cro-methodolgy-in-pipeline-management-and-forecasting): 27 يونيو 2026 في 5:00 م — Providing an accurate forecast and predictions isn't a privilege; it is a mandatory duty. Throughout this session, you will be able to…
- [Monetization: How to Make Money from Your Product](https://zomra.io/ar/free-sessions/monetization-how-to-make-money-from-your-product): 13 يونيو 2026 في 4:00 م — For Entrepreneurs Building Product-Led Startups: You have the vision, the drive, and the idea. But without a solid financial engine, even…
- [Founder as a Product Manager](https://zomra.io/ar/free-sessions/founder-as-a-product-manager): 31 مايو 2026 في 4:00 م — For Founders & Entrepreneurs: Stop wasting capital on unwanted features. - Outcome: Grasp the true concept of an MVP and Understand…
- [SRE in the Age of AI: Tools, Trade-offs, and Trust](https://zomra.io/ar/free-sessions/sre-in-the-age-of-ai-tools-trade-offs-and-trust): 23 مايو 2026 في 5:00 م — Because this session goes beyond theory and shows how AI is reshaping day-to-day SRE work, what to automate, what to keep human, and where…
- [Practical Claude Ai Use Cases in B2B Growth](https://zomra.io/ar/free-sessions/practical-claude-ai-use-cases-in-b2b-growth): 23 مايو 2026 في 3:00 م — - Walk away with 4 ready-to-use Claude prompts you can apply to your pipeline the same day - See live, end-to-end demos on real B2B…
- [The Intelligence Leap: How Embedded Products Gain Brains with Edge AI](https://zomra.io/ar/free-sessions/the-intelligence-leap-how-embedded-products-gain-brains-with-edge-ai): 23 مايو 2026 في 1:00 م — - The "Embedded" Brain Upgrade: Discover how to transform a silent Embedded system into a proactive entity that "perceives" and "decides"…
- [Stop Vibe Coding: How Senior Devs Use AI in Production](https://zomra.io/ar/free-sessions/stop-vibe-coding-how-senior-devs-use-ai-in-production): 23 مايو 2026 في 11:00 ص — This is not for beginners. If you have 3+ years of experience and know you're leaving value on the table with AI tools, this session gives…
- [Build an Agent Harness from Scratch](https://zomra.io/ar/free-sessions/build-an-agent-harness-from-scratch): 22 مايو 2026 في 6:00 م — You'll learn from someone who has been shipping a coding agent in production since 2024, with real users and battle-tested features like…
- [From Linear Marketing Funnels to AI Growth Loops](https://zomra.io/ar/free-sessions/from-linear-marketing-funnels-to-ai-growth-loops): 22 مايو 2026 في 1:00 م — Growth marketing is at an inflection point. The brands still running campaign-based, funnel-driven acquisition strategies are watching…
- [Designing With AI (And Not Losing Your Mind) . Proven Tips from Real Projects](https://zomra.io/ar/free-sessions/designing-with-ai-and-not-losing-your-mind-proven-tips-from-real-projects): 22 مايو 2026 في 12:00 م — Why You Should Attend Most AI content is either too theoretical or too basic. This is neither. This is a practical, unfiltered look at how…
- [The SaaS AARRR Pirate Funnel](https://zomra.io/ar/free-sessions/the-saas-aarrr-pirate-funnel): 19 مايو 2026 في 3:00 م — Most SaaS founders in the region are obsessed with one thing: getting more customers. They run ads, grind through outreach, and optimize…
- [Prompt Engineering for Everyone: How to Ask Better and Get Better AI Results](https://zomra.io/ar/free-sessions/prompt-engineering-for-everyone-how-to-ask-better-and-get-better-ai-results): 16 مايو 2026 في 5:00 م — Because prompt engineering is no longer just a technical skill. It is a practical communication skill for students, developers, product…
- [Learn to Build Design Systems Side-by-Side with AI Agents](https://zomra.io/ar/free-sessions/learn-to-build-design-systems-side-by-side-with-ai-agents): 16 مايو 2026 في 3:00 م — Most AI-for-design content is hype or tool tours. This session is the third thing, the architecture that makes AI work with your design…
- [Pricing for AI-Powered SaaS Products](https://zomra.io/ar/free-sessions/pricing-for-ai-powered-saas-products): 16 مايو 2026 في 1:00 م — - Most AI products are underpriced, and the founders don't know it. Traditional SaaS pricing logic doesn't apply when every user burns…
- [AI Strategy for Income: Idea to Global Opportunity](https://zomra.io/ar/free-sessions/ai-strategy-for-income-idea-to-global-opportunity): 16 مايو 2026 في 11:00 ص — Most people use AI but very few turn it into real business Profitable value. This session will show you how to identify high-impact AI…
- [AI in Supply Chain : What Actually Works](https://zomra.io/ar/free-sessions/ai-in-supply-chain-what-actually-works): 15 مايو 2026 في 5:00 م — AI is changing how supply chains and operations work, and reporting alone is no longer enough you need to predict and act ahead. In this…
- [AI in UX Research: From Manual Labor to Strategic Power](https://zomra.io/ar/free-sessions/ai-in-ux-research-from-manual-labor-to-strategic-power): 15 مايو 2026 في 3:00 م — In this fast-paced session, you’ll discover how to move from being an "order-taker" to a strategic partner by letting AI handle the heavy…
- [Why AI-generated design looks fake (and how to fix it)](https://zomra.io/ar/free-sessions/why-ai-generated-design-looks-fake-and-how-to-fix-it): 15 مايو 2026 في 1:00 م — Because AI is already changing how design is crafted, and most people are either blindly accepting the output or blindly rejecting the…
- [Your First Step Toward Your PM AI Operating System: Build the First PM AI Copilot in 90 Minutes](https://zomra.io/ar/free-sessions/your-first-step-toward-your-pm-ai-operating-system-build-the-first-pm-ai-copilot-in-90-minutes): 15 مايو 2026 في 11:00 ص — - You’ll leave with a clear blueprint to start building your own PM AI system immediately. - You’ll learn how to automate repetitive PM…
- [تعلم إزاي تحسب COGS صح في شركتك البرمجية وتبني قائمة دخل سليمة من الأساس](https://zomra.io/ar/free-sessions/%D8%AA%D8%B9%D9%84%D9%85-%D8%A5%D8%B2%D8%A7%D9%8A-%D8%AA%D8%AD%D8%B3%D8%A8-cogs-%D8%B5%D8%AD-%D9%81%D9%8A-%D8%B4%D8%B1%D9%83%D8%AA%D9%83-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A%D8%A9-%D9%88%D8%AA%D8%A8%D9%86%D9%8A-%D9%82%D8%A7%D8%A6%D9%85%D8%A9-%D8%AF%D8%AE%D9%84-%D8%B3%D9%84%D9%8A%D9%85%D8%A9-%D9%85%D9%86-%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3): 12 مايو 2026 في 4:00 م — في الجلسة دي هنفتح اساسيات موضوع بيتجنبه كتير من مؤسسي SaaS في المنطقة، وهو تصنيف التكاليف الصح. معظم المؤسسين بيحطوا أرقام في الشيت…
- [AI Is Not Magic: From Prompts to Your First Fine-Tuned Classifier](https://zomra.io/ar/free-sessions/ai-is-not-magic-from-prompts-to-your-first-fine-tuned-classifier): 9 مايو 2026 في 3:00 م — Be honest: how much of your week is spent begging an LLM API to please just return a valid JSON object? For most software engineers…
- [Building Your 2nd Brain with Claude](https://zomra.io/ar/free-sessions/building-your-2nd-brain-with-claude): 9 مايو 2026 في 1:00 م — If you've tried ChatGPT, Claude, or Gemini and ended up with 200 scattered chats, lost context, and prompts you can never find again…
- [Build Your First AI Agent: From Idea to Real Automation](https://zomra.io/ar/free-sessions/build-your-first-ai-agent-from-idea-to-real-automation): 9 مايو 2026 في 11:00 ص — Learn how to build real AI agents that automate work and deliver measurable business results
- [It is simpler than you think - AI, Agents, MCPs, AGENTS.md, SKILLS and OpenClaw](https://zomra.io/ar/free-sessions/it-s-simpler-than-you-think-ai-agents-mcps-agents-md-skills-and-openclaw): 8 مايو 2026 في 4:00 م
- [From Online Business to Scaling SaaS: The 7-Stage MENA Roadmap Every Founder Needs](https://zomra.io/ar/free-sessions/from-online-business-to-scaling-saas-the-7-stage-mena-roadmap-every-founder-needs): 8 مايو 2026 في 3:00 م — Most MENA founders conflate "having an online business" with "building a SaaS." The result? They invest 18 months in the wrong strategies…
- [How to Turn an Idea into a Working Mobile App in One Day Using AI](https://zomra.io/ar/free-sessions/how-to-turn-an-idea-into-a-working-mobile-app-in-one-day-using-ai): 18 أبريل 2026 في 7:00 م — This session walks you through how I built a working MVP of a safety check-in mobile app in just one day From idea to a live app. I’ll…
- [من القاهرة للعالمية: محمد المصري، المؤسس اللي باع شركته واشتراها تاني علشان يقودها للعالميه](https://zomra.io/ar/free-sessions/%D9%85%D9%86-%D8%A7%D9%84%D9%82%D8%A7%D9%87%D8%B1%D8%A9-%D9%84%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D8%A9-%D9%85%D8%AD%D9%85%D8%AF-%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A-%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3-%D8%A7%D9%84%D9%84%D9%8A-%D8%A8%D8%A7%D8%B9-%D8%B4%D8%B1%D9%83%D8%AA%D9%87-%D9%88%D8%A7%D8%B4%D8%AA%D8%B1%D8%A7%D9%87%D8%A7-%D8%AA%D8%A7%D9%86%D9%8A-%D8%B9%D9%84%D8%B4%D8%A7%D9%86-%D9%8A%D9%82%D9%88%D8%AF%D9%87%D8%A7-%D9%84%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D9%87): 17 أبريل 2026 في 8:00 م — تخيل إنك بنيت شركة AI من الصفر في مصر، وبعدين بعتها لشركة أوروبية كبيرة في 2022. القصة المفروض تخلص هنا، صح؟ لكن محمد المصري، مؤسس Tactful…
- [The New PM Skill Stack: What Recruiters Look for in 2026](https://zomra.io/ar/free-sessions/the-new-pm-skill-stack-what-recruiters-look-for-in-2026): 11 أبريل 2026 في 5:00 م — Product management hiring is shifting fast: recruiters are no longer screening only for roadmap ownership and delivery, they are…
- [AI for Product Managers: How to Prompt Engineer to Work Smarter and Lead Faster (5 Useful Prompts)](https://zomra.io/ar/free-sessions/ai-for-product-managers-how-to-prompt-engineer-to-work-smarter-and-lead-faster-5-useful-prompts): 4 أبريل 2026 في 5:00 م — Attend this session to learn how to use AI in product management with clarity and confidence, not trial and error. You will discover a…
- [The SaaS Majlis Webinar - Community Edition (Ep. 4)](https://zomra.io/ar/free-sessions/the-saas-majlis-webinar-community-edition-ep-4): 31 مارس 2026 في 7:00 م — 🏢 SaaS Hiring Spotlight: If you are looking for a job, listen to them. 🌟 SaaS Talents Spotlight: If you are hiring, you might want to…
- [AI Will Build Your Design System. That's the Easy Part.](https://zomra.io/ar/free-sessions/ai-will-build-your-design-system-that-s-the-easy-part): 22 مارس 2026 في 6:00 م — In this free session, we'll go through the real patterns that kill design systems in real teams, and what the ones that survive have in…
- [LinkedIn, Stripe, Zoom, and Calendly Are Not Enough; Let’s Brainsmingle!](https://zomra.io/ar/free-sessions/linkedin-stripe-zoom-and-calendly-are-not-enough-let-s-brainsmingle): 14 مارس 2026 في 7:30 م — معانا المرة دي بلال امين CEO و يوسف جمال CTO ل BrainsMingle. إحنا عندنا LinkedIn، Zoom، Calendly، ورسائل، ومجتمعات، وأدوات كتير جدا. ومع…
- [Accelerating Product Discovery with AI: The Cursor Stack for Product Managers (Part 2)](https://zomra.io/ar/free-sessions/accelerating-product-discovery-with-ai-the-cursor-stack-for-product-managers-part-2): 14 مارس 2026 في 1:30 م — you should attend this session because it teaches a practical skill that most universities don’t cover: how to turn market research into…
- [Ask Me Anything Live Session: Design Your PM Career in the AI Era](https://zomra.io/ar/free-sessions/ask-me-anything-live-session-design-your-pm-career-in-the-ai-era): 14 مارس 2026 في 12:00 م — In this session, I’ll share insights from leading products at AWS, trivago, Tesco and high‑growth startups, and give you a…
- [Think Like a Product Designer: Build a UX Case Study That Stands Out from Scratch](https://zomra.io/ar/free-sessions/think-like-a-product-designer-build-a-ux-case-study-that-stands-out-from-scratch): 13 مارس 2026 في 7:00 م — - Most designers focus only on visuals and ignore product thinking - Companies hire based on your mindset and process, not just design…
- [Digital Payments 101: A Founder’s Guide](https://zomra.io/ar/free-sessions/digital-payments-101-a-founder-s-guide): 8 مارس 2026 في 7:00 م — Payments are not just a “Pay” button. They are a full system, and if you get it wrong, you will pay for it in collection, operations, and…
- [Claude & Figma live session](https://zomra.io/ar/free-sessions/claude-figma-live-session): 7 مارس 2026 في 9:00 م — Product designer
- [Accelerating Product Discovery with AI: The Cursor Stack for Product Managers](https://zomra.io/ar/free-sessions/accelerating-product-discovery-with-ai-the-cursor-stack-for-product-managers): 7 مارس 2026 في 10:00 ص — you should attend this session because it teaches a practical skill that most universities don’t cover: how to turn market research into…
- [Tuner, Analytics Platform for Voice AI - MENA SaaS Episode 2](https://zomra.io/ar/free-sessions/tuner-analytics-platform-for-voice-ai-mena-saas-episode-2): 23 فبراير 2026 في 8:00 م — As voice agents scale, problems show up in messy ways, latency spikes, handoffs fail, customers get stuck in loops, intent detection…
- [Growth marketing & Product design, How to collaborate](https://zomra.io/ar/free-sessions/growth-marketing-product-design-how-to-collaborate): 14 فبراير 2026 في 5:00 م — - Design for ROI: Move from "making it pretty" to "making it profitable." - The Growth Framework: Get the exact strategy used to scale…